ABOUT STARBUCKS CORPORATION 

Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day in more than 80 markets. 

FOLKLORE

Starbucks is named after the first mate in Herman Melville’s “Moby-Dick.” Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. 

STARBUCKS MISSION, VALUES AND PROMISES

Our Misson

With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection. 

Our Values

We deliver performance through the lens of humanity: 

Craft

  • We delight in the rigor of the details-no matter what our job is. 
  • We learn and teach in the pursuit of growth. 
  • We deliver excellence with passion and creativity. 

Results

  • We consistently achieve our goals with focus, integrity, and drive. 
  • We continuously innovate to stay ahead. 
  • We exceed the expectations of the people we serve. 

Courage

  • We embrace difficult conversations, with respect, to make us all better. 
  • We pursue audacious ideas beyond our comfort zone. 
  • We do the right thing, even when it's hard. 

Belonging 

  • We actively listen and connect with warmth and transparency. 
  • We recognize and appreciate every person for who they are. 
  • We treat each other with dignity and care. 

Joy

  • We take pride in our work and have fun while doing it. 
  • We celebrate each other and our wins. 
  • We create great vibes to bring the best out of others. 

Our Promises

The mutual success we collectively commit to: 

  • Our Partner Promise — Bridge to a better future. 
  • Our Customer Promise — Uplift the everyday. 
  • Our Farmer Promise — Ensure the future of coffee for all. 
  • Our Community Promise — Contribute positively. 
  • Our Environmental Promise — Give more than we take. 
  • Our Shareholder Promise — Generate long-term returns. 

O U R   C O F F E E 

We’ve always believed in serving the finest coffee possible. It's our goal for all our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select high-quality Arabica beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks® Roast.

O U R   S T O R E S 

Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage in our stores and immersive Starbucks Reserve® Roastery locations in Chicago, Milan, New York, Seattle, Shanghai and Tokyo. 

36,000+   S T O R E S   I N   8 4   M A R K E T S

Andorra, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Bolivia, Brazil, Brunei, Bulgaria, Cambodia, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Czech Republic, Denmark, Dominican Republic, Egypt, El Salvador, Finland, France, Germany, Greece, Guatemala, Hong Kong/Macau, Hungary, India, Indonesia, Ireland, Italy, Japan, Jamaica, Jordan, Kazakhstan, Kuwait, Laos, Lebanon, Luxembourg, Malaysia, Malta, Mexico, Monaco, Morocco, Netherlands, New Zealand, Norway, Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turks and Caicos, Turkey, United Arab Emirates, United Kingdom, United States, Uruguay and Vietnam. 

O U R   P A R T N E R S 

Our employees, who we call partners, are at the heart of the Starbucks Experience.  We offer comprehensive health coverage for eligible full- and part-time partners; equity in the company through Bean Stock; and the opportunity for eligible U.S. partners to earn bachelor’s degrees with full tuition reimbursement through the Starbucks College Achievement Plan. 

O U R   P R O D U C T S 

Starbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on-the-go. 

Coffee: More than 30 blends and single-origin premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, teas, Starbucks® Cold Brew, Frappuccino® blended beverages, and Starbucks Refreshers® beverages. Fresh Food: Baked pastries, sandwiches, salads, protein boxes, oatmeal, yogurt and snacks.

Consumer Products

  • Coffee and Tea: Whole-bean and ground coffee, Starbucks VIA® Instant, Starbucks® Coffee K-Cup® pods, Starbucks® by Nespresso, Starbucks® and Teavana® Verismo® pods. 
  • Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee drinks; Starbucks® Bottled Cold Brew; Starbucks Refreshers® beverages, and Teavana® craft iced teas. 

B R A N D   P O R T F O L I O 

Starbucks Coffee, Teavana and Ethos Water. 

I N V E S T O R   I N F O R M A T I O N 

  • Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.27 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. 
  • Starbucks was incorporated under the laws of the State of Washington, in Olympia, Wash., on Nov. 4, 1985. 
  • Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX. 

W E   B E L I E V E   I N   T H E   P U R S U I T   O F   D O I N G   G O O D 

We have always believed Starbucks can – and should – have a positive impact on the communities we serve. One person, one cup and one neighborhood at a time. It is our vision that together we will elevate our partners, customers, suppliers and neighbors to create positive change in the areas where we can make the biggest impact: 

  • Leading in sustainability: Our aspiration is to become resource positive, giving more than we take from the planet by storing more carbon than we emit, eliminating waste, and providing more clean freshwater than we use. 
  • Strengthening communities: We seek to be a welcoming Third Place for everyone while supporting the communities we touch – from volunteering in our local neighborhoods to helping families in coffee- and tea-origin communities. 
  • Creating opportunities: We invest in pathways to opportunity through education, training and employment; hiring veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us.