In the Spirit of Doing Good, Starbucks Donated Over IDR 500 Million to Support Lovepink
Starbucks Indonesia proudly announced that over IDR 500 Million has been donated to support #PinkVoice.
In commemoration of National Breast Cancer Awareness Month, Starbucks Indonesia and Lovepink Indonesia launched #PINKVOICE, a campaign aiming to raise public awareness on breast cancer. Throughout October 2017, Starbucks offered specially-handcrafted pink beverages and donated 10% of the sales to Lovepink.
In commemoration of National Breast Cancer Awareness Month in October 2017, Starbucks Indonesia partnered up with Lovepink Indonesia (Yayasan Daya Dara) to launch #PINKVOICE, a campaign aiming to raise public awareness on breast cancer. Throughout October 2017, Starbucks stores offered specially-handcrafted pink beverages and donated 10% of the sales to Lovepink Indonesia.
“The campaign received positive response and great enthusiasm from the public. More than 200,000 cups contributed over IDR 500 million to support Lovepink program which will be utilized to increase breast cancer awareness-related issues and emphasize on the importance of regular breast checking as the basic breast cancer prevention,” said Anthony Cottan, Director of Starbucks Indonesia.
“We are delighted with the positive support we received during these times, including from Starbucks, and we hope it can support our vision to reduce breast cancer in Indonesia,”
- Shanti Persada, founder, Lovepink Foundation.
A recent survey initiated by Lovepink, Prodigy (a communication consultant), and MARS (an independent survey institute) in September found that breast cancer patients increasingly belong to younger age groups (30-40 years) and were mostly detected in the later stages. These young patients were unaware of their risks of developing breast cancer, and therefore never considered completing preventive actions such as regular BSE (Breast Self-Exam) or CBE (Clinical Breast Exam).
Starbucks Indonesia proudly announced that over IDR 500 Million has been donated to support #PinkVoice.
Lovepink also discovered that outside Jakarta, there was a significant lack of education on breast health and breast cancer; health facilities; experts; and affordable treatments. Shanti Persada, one of Lovepink’s founders, explained, “Support is needed for breast cancer patients starting from the diagnose to treatments. Even as treatments are completed, the patient still requires support from others. We will utilize these funds to increase Lovepink’s breast cancer awareness programs outside Jakarta, such as in Yogyakarta, Padang, and Banjarmasin through various educational activities (seminar, talks) to spread breast cancer awareness.”
Starbucks also supported Lovepink’s objectives by providing our local stores as places for stories to be shared and voices to be heard. “We are delighted with the positive support we received during these times, including from Starbucks, and we hope it can support our vision to reduce breast cancer in Indonesia,” Ms Persada closed her statement.
Starbucks will continue to work with Lovepink to help make positive changes in the community. “We are thrilled to take part in this campaign and have the opportunity to partner up with Lovepink. From the neighborhoods where our stores are located, we believe in being a force for positive changes to the communities we’re a part of,” Cottan added. “Starbucks partners (employees) are committed to creating a culture of aspiration to make a positive difference both in and outside of stores. This partnership does not stop here; we will support Lovepink with their programs in any ways we can by getting involved in their activities and providing our place to share aspirations regarding breast cancer,” Cottan ended.